Lay-flat catalogs
Tops, bottoms, accessories, and soft goods arranged to show shape, construction, pattern, and key details.
Clothing photography
Apparel images that stay consistent across styles and colorways
Photograph garments for product pages, catalogs, line sheets, and launches with a repeatable approach to shape, scale, crop, and color. Lay-flat and ghost-mannequin methods are available when they fit the garment and the intended presentation.
Straightforward work starts at $35 per approved final image. See pricing guidance
Best fit
When clothing photography is the right approach
Ghost-mannequin sets
Apparel that benefits from visible volume and form without showing the mannequin in the final image.
Collections and colorways
Product lines that need the same framing, sleeve position, crop, and scale across several sizes, colors, or styles.
What you receive
A useful image set, not a folder of disconnected files
Apparel photography should make the collection easy to scan while preserving the shape, material, construction, and color of each item.
Garment preparation
The estimate identifies who is responsible for steaming, lint removal, pinning, stuffing, shaping, and other preparation.
Repeatable styling
The agreed layout and crop are applied across the collection, with exceptions documented before capture.
Catalog-ready files
Final files are delivered in the dimensions, ratios, background treatment, color profile, and naming convention listed in the brief.
Typical deliverables
The final list is confirmed in the project brief because formats, dimensions, views, and retouching vary by project.
- Agreed front, back, side, detail, label, and feature views.
- Lay-flat or ghost-mannequin presentation.
- Standard lint, dust, wrinkle, edge, and background cleanup as scoped.
- Consistent crop and scale across styles and colorways.
- High-resolution files and requested web-ready variants.
- Agreed file names tied to SKU, style, and color.
Related work
Examples selected for this service
A few portfolio examples that show the type of product, styling, or output used for this service.
Prepare the project
Details that make scope and production clearer
Apparel preparation can take as long as capture. Check that garments arrive steamed, tagged, folded, pinned, assembled, and ready to photograph, and identify any styling rules that must remain consistent across the collection.
- Style, SKU, size, and colorway list.
- Required views and details for each garment.
- Lay-flat or ghost-mannequin preference.
- Fit, shape, fold, sleeve, collar, hood, zipper, and accessory instructions.
- Notes about steaming, lint removal, pinning, stuffing, and tags.
- Color references when accurate color is especially important.
- A prepaid return label if the garments should be mailed back.
Process
A clear path from shot list to approved files
01
Plan
Confirm the method, styling rules, crop, views, colorways, preparation responsibilities, estimate, and schedule.
02
Produce
Prepare and photograph the garments using the approved layout and consistency rules.
03
Review
Review proofs by style and colorway, then submit consolidated comments through Lenso.
04
Deliver
Receive the approved files with the agreed names, sizes, crops, and background treatment.
Pricing factors
The estimate follows the actual production needs
From$35per approved final image
That starting point is for straightforward work. Preparation, styling, product complexity, retouching, output, and schedule can change the written estimate.
See pricing guidance- Number of garments, sizes, colorways, and views.
- Lay-flat, ghost mannequin, hanger, or other presentation method.
- Steaming, lint removal, pinning, stuffing, and styling time.
- Garment construction, transparency, texture, reflective details, and symmetry.
- Ghost-mannequin compositing and advanced retouching.
- Multiple crops, channel variants, naming, and rush scheduling.
Related services
Other ways to build the complete image set
Product photography
Create a catalog that feels organized from one product to the next. Coconut photographs products for online stores, line sheets, marketplaces, packaging support, advertising, and other sales materials, with the shot list and delivery specifications agreed before production.
Amazon product photography
Build a main image and supporting views that explain the product clearly. Coconut can photograph clean product views, details, packaging, scale, and scoped lifestyle or composite images. Sellers remain responsible for confirming the current requirements for their category and listing.
Lifestyle product photography
Lifestyle photography places the product in a scene that supports the brand and the way the item is used. Projects can include small studio sets, surfaces, props, hands or talent when arranged, and carefully scoped composites.
Common questions
Details that often come up for this service
What information do you need for an estimate?
Start with the product or SKU list, variants, quantities, and the final views required for each item. Include the intended sales channels, aspect ratios, file dimensions, references, product dimensions and weight, preparation needs, deadline, shipping plan, and any special handling or retouching. The more complete the brief is, the more accurate the estimate can be.
How should I prepare products before shipping or drop-off?
Products should arrive complete, clean, functional, and ready to photograph unless preparation is included in the estimate. Assemble parts when practical, remove retail stickers that should not appear, protect fragile surfaces, and identify the correct label or display side. For apparel, confirm steaming, lint removal, tags, pinning, stuffing, and styling responsibilities. Include written handling instructions for fragile, reflective, perishable, valuable, regulated, or unusual items.
Can I ship products from outside Washington?
Yes. Clients throughout the United States can ship products after the scope, schedule, receiving details, and return plan are confirmed. Do not send products before the studio accepts the project and provides shipping instructions.
What retouching is included?
Standard retouching generally covers routine dust and lint cleanup, minor surface cleanup, color balancing, crop, and the background treatment described in the estimate. Advanced compositing, major product reconstruction, label replacement, extensive reflection work, shape changes, heavy wrinkle repair, added or removed parts, and new creative directions are additional scope unless they are specifically listed in the proposal.
How do proofs and revisions work?
Proofs are shared through Lenso when enabled for the project. The client reviews the images, leaves asset-specific comments, and submits consolidated feedback. The number of revision rounds and the difference between a correction, revision, and reshoot are defined in the proposal. A changed shot list, new angle, new product condition, or new creative direction may require a revised estimate.
How are final files delivered?
Approved files are released through the delivery method listed in the proposal, usually the Lenso client portal. Lenso can provide individual downloads, a packaged delivery, or a delivery manifest when enabled. Final downloads may depend on approval and payment terms for the project.
What file formats and sizes will I receive?
File specifications are confirmed before production. Typical delivery may include high-resolution JPEG files, PNG files when transparency is required, and web-ready variants in the agreed pixel dimensions, aspect ratios, color profile, and naming convention. The studio does not deliver RTF image files. Raw camera files and layered working files are not included unless the proposal says they are.
Who owns the photographs and what usage rights do I receive?
Unless a written agreement says otherwise, Coconut retains copyright in the photographs and grants the client a nonexclusive commercial license to use the approved final images for the uses stated in the proposal. A copyright transfer, exclusive license, broad third-party resale right, or unusual usage arrangement must be agreed in writing.
Start a project
Planning an apparel catalog or launch?
Send the style list, colorways, required views, presentation method, references, and delivery needs so the collection can be scoped as one consistent set.