How professional product photography can boost your business
Imagine you're shopping for accessories online. How would you feel about buying from a business who's photos are either poorly shot and framed, their items arranged haphazardly with dull angles and lackluster lighting, or lacking altogether. You can't afford to let yourself neglect integrity. It doesn't matter how good you say your product is. If people see it as looking unremarkable or worse, it's going to have a negative effect on you.
Instead, you can use a product photographer to assess your inventory and determine how best it could be portrayed. The best ones won't try to leave you out of the process entirely. They'll consult with you about what the best possible poses and lighting would be. They'll show you the settings they intend on using. You need to trust their judgment but also give your own suggestions. Through enough discussion, the two of you should be able to reach some kind of mutual understanding.
If someone has to choose between two similar products with the same price via online retailers, and only one has professional photography, it seems reasonable for them to choose that one. Even if the other one was taken reasonably well, there's a marked difference between the best amateur work and the best professional work. Professionals have more access to equipment as well as an understanding of it.
eCommerce photography is a specialized field. Photographers need to be able to highlight the product while also making it look as dynamic as possible. It should be posed properly and given all the necessary lighting. There should also be contrast where applicable. When it comes across the radar of people, whether they're browsing online or leafing through a magazine, it should pop right away.
Learn the Nuances of Product Photography
Even if you won't be personally taking the photos of your products, you can still learn a great deal. Depending on your inventory, you might be selling all sorts of different products. A product photographer won't decide on one aperture, lighting setup, and angle and follow suit for everything in your stock. Instead, they'll consider each item on an individual basis. Whether it's clothing photography, jewelry photography, or something else, they'll give it the attention it deserves.
Before a product photography session, ask the photographer about what settings they're planning on using. If you're unclear about anything, such as aperture or f-stop, ask them. Afterwards, take a look at the different photos for different products. If you notice any clear compositional differences, ask them how they came to be. The more you understand about how photography works, the more you can feel confident in your opinions. Should you feel strongly about why a certain technique or angle would or wouldn't work for a given product, you should voice your opinion. When hiring a photographer, you should make sure they have experience with your given products. If things don't work out and seem unlikely to improve, you shouldn't be afraid of declining further services from them.
Tell a Story
You might have a wonderful story to tell about how your business came to be and how your products were developed. However, you have to understand that people are busy. They don't have time to read every block of text that comes their way. Instead, you can tell them a story with involving photography. There should be a balance between text and photos. You can have a gallery section on your website. You can present your products in the most captivating ways possible. Underneath or on the side, you can have descriptions of them. People will be drawn in by the photography and then feel satisfied by having questions answered. You also want to make sure that your website is properly designed, in order to make sure the quality photography feel like it belongs as much as possible.
Product photographers like myself pride ourselves on being able to highlight products in order to give businesses a boost. With all the competition that's out there, you need to show that you can and do stand out. With the quality product photography that I provide, you'll be able to demonstrate your business' value like never before. If you are interested in using a professional service, please get in touch with me as soon as possible.